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Basic Info
The pricing strategy partner for B2B SaaS teams who want scalable, value-based growth.
Our approach has helped dozens of SaaS companies unlock 20–40% more revenue by aligning pricing with the value customers actually pay for. Backed by a proven framework used with dozens of B2B SaaS companies.
Most SaaS founders set prices by copying competitors or picking numbers that “feel right.” The result? Money left on the table, slower growth, and higher churn.
We believe pricing is not what you charge, but how you charge, and it is your business model. Product, positioning, and pricing are inseparable. When you treat them as a system, every decision reinforces growth, retention, expansion, and customer trust.
We help B2B SaaS companies turn pricing into a growth engine by aligning how and what you charge with the value your customers actually receive. Using our Jobs-to-Be-Done–based methodology, including our PACE Pricing SystemTM, HOPE frameworkTM, and the Pace FastTrackTM workshop, we guide founders and their teams through value creation, packaging, pricing metric selection, and monetization strategies that scale.
Why work with us
We treat product, positioning, and pricing as one system... because that’s how you drive retention, expansion, and acquisition at the same time.
Proven results for B2B SaaS - Helped dozens of companies unlock 20–40% more revenue without harming retention.
Pricing as a growth engine - We don’t just tweak numbers... we align product, positioning, and pricing to scale revenue sustainably.
Proprietary frameworks - PACE Pricing SystemTM, HOPE frameworkTM, and the FastTrackTM workshop deliver clarity and measurable action quickly.
Founder-friendly process - Tactical, fast-moving engagements designed to win buy-in from your team and your board.
Real-world experience - Decades of building, scaling, and exiting SaaS companies means we’ve sat in your chair.
No guesswork - Data-driven insights, Jobs-to-Be-Done methodology, and practical validation and experiments replace risky pricing gambles.
Clients (12)
Photobooth Supply Co
Photobooth Supply Co. is a leading provider of photo booth equipment, accessories, and resources for building a profitable photo booth business. They offer innovative solutions like the Tort... read more
Text In Church
Simplify and improve your church communications. read more
RTA
An all-in-one fleet management software created by highly-experienced fleet professionals. Optimize your business with fleet tracking software. read more
Proposify
Proposal software that gives sales leaders control and visibility into the most important stage of their sales process. Try Proposify free for 14 days. read more
Company focus
Services
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Projects or Case studies (3)
Zigaflow - Pricing Strategy Review
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ZigaFlow, a SaaS platform for quotation building and order processing, had hit a growth ceiling. Their existing pricing structure wasn’t resonating with the market and was holding back conversions. The leadership team knew pricing was a key blocker but needed a structured way to rethink it. We worked through a tailored process to uncover how their customers perceived value and what would support long-term growth. Zigaflow redesigned its pricing strategy and implemented a structure aligned with customer success. With the new pricing now live, early signs show higher conversion likelihood and a clear path for customers to expand usage over time. The company is confident this evolution in pricing will unlock the next stage of growth.
Satisfied Patient
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Founder Ryan Schumacher came to Pace Pricing after years of keeping prices flat. Like many SaaS founders, their starting price point was set too low, and the company had never revisited it. The challenge was twofold: create a clear pricing and packaging strategy that reflected the value of the product, and design an outreach plan to confidently communicate those changes to customers. We worked together to define the right pricing structure for their market, build a practical outreach approach, and give the team confidence in both the “why” and the “how” of raising prices. The result: Satisfied Patient successfully increased pricing for the first time in years, backed by a strategy they could stand behind and a plan their customers could understand.
RTA Fleet
December 2023 - June 2024
RTA Fleet, a fleet management software company, needed to update its pricing model after years of unchanged rates. We ran our Paace Pricing System™ project process to simplify packaging and align pricing with how fleets actually see value. We explored new value metrics, expansion levers, and discount structures to balance affordability for small fleets with monetization opportunities for enterprise accounts. The result contributed to adding over 60% lift in ARR.